Hull City

Hull City have captured the attention of the football design community with their standout matchday visual identity for the 26-27 Premier League season. Following their clash against Manchester United at the MKM Stadium, designers and supporters across social media quickly highlighted the club's elevated creative output, praising the media team's refined execution. Big thanks to @iamozdesign.

The refreshed graphics package combines atmospheric photography with sleek typography and the club's signature black and amber palette. From starting lineup cards and substitution graphics to real-time score updates, the visuals maintain a clean, editorial aesthetic accented by subtle pitch markings and modern layout grids. The cohesive visual language gives the club's digital presence an undeniably premium look.

As digital branding becomes an increasingly vital part of club identity, Hull City have set an impressive standard early in the campaign. The widespread positive response shows how thoughtful art direction and strong photography can elevate a club's matchday presentation.

Following Hull City's signing of French midfielder Lucas Gourna-Douath, kit enthusiasts and football fans quickly noticed a similarity to one of the most iconic shirt prints in Premier League history. Gourna-Douath was unveiled holding his new black and amber striped 26-27 home kit featuring his hyphenated surname curved in a deep horseshoe arc around the number 29.

The visual immediately drew viral comparisons to Dutch striker Jan Vennegoor of Hesselink, who famously wore the exact same squad number 29 for Hull City during the 2009-10 campaign. Vennegoor of Hesselink's 20-letter surname required an extreme rainbow arch on the back of his kit to fit around the Premier League typeface, creating an enduring aesthetic memory from the classic Barclays era.

The Hull City kit does not require a box at the back, unlike it might have been in the UEFA Champions League.

Hull City has officially announced the return of iconic British biscuit brand McVitie's as the official sleeve sponsor across all first-team playing shirts throughout the 26-27 season. The deal marks a reunion between the Tigers and pladis-owned McVitie's, following an earlier partnership between the two during the 23-24 campaign.

The distinctive navy and gold McVitie's badge sits directly on the left sleeve above the cuff trim, complementing the club's 26-27 kit range produced by Oxen. Unfortunately, these colors do not fit.

Hull City has officially announced the return of iconic British biscuit brand McVitie's as the official sleeve sponsor across all first-team playing shirts throughout the 26-27 season. The deal marks a reunion between the Tigers and pladis-owned McVitie's, following an earlier partnership between the two during the 23-24 campaign.

The distinctive navy and gold McVitie's badge sits directly on the left sleeve above the cuff trim, complementing the club's 26-27 kit range produced by Oxen. Unfortunately, these colors do not fit.

Hull City have captured the attention of the football design community with their standout matchday visual identity for the 26-27 Premier League season. Following their clash against Manchester United at the MKM Stadium, designers and supporters across social media quickly highlighted the club's elevated creative output, praising the media team's refined execution. Big thanks to @iamozdesign.

The refreshed graphics package combines atmospheric photography with sleek typography and the club's signature black and amber palette. From starting lineup cards and substitution graphics to real-time score updates, the visuals maintain a clean, editorial aesthetic accented by subtle pitch markings and modern layout grids. The cohesive visual language gives the club's digital presence an undeniably premium look.

As digital branding becomes an increasingly vital part of club identity, Hull City have set an impressive standard early in the campaign. The widespread positive response shows how thoughtful art direction and strong photography can elevate a club's matchday presentation.

Following Hull City's signing of French midfielder Lucas Gourna-Douath, kit enthusiasts and football fans quickly noticed a similarity to one of the most iconic shirt prints in Premier League history. Gourna-Douath was unveiled holding his new black and amber striped 26-27 home kit featuring his hyphenated surname curved in a deep horseshoe arc around the number 29.

The visual immediately drew viral comparisons to Dutch striker Jan Vennegoor of Hesselink, who famously wore the exact same squad number 29 for Hull City during the 2009-10 campaign. Vennegoor of Hesselink's 20-letter surname required an extreme rainbow arch on the back of his kit to fit around the Premier League typeface, creating an enduring aesthetic memory from the classic Barclays era.

The Hull City kit does not require a box at the back, unlike it might have been in the UEFA Champions League.

Hull City and their new local kit supplier, Oxen Sports, have officially revealed the club's 26-27 away kit. The release follows the unveiling of the home kit earlier in the summer and marks the first away strip of their multi-year partnership, replacing former supplier Kappa.

The Oxen Hull City 26-27 away shirt introduces an unusual design. It is white with orange and black striping on the upper part. The manufacturer logo of Oxen sits on the sleeve and not on the front.

Oxen Sports, a brand with roots in Hull, takes over as the official technical partner for the 26-27 season.